CROWDFUNDING an exploratory research of campaign’s important processes on Kickstarter

Rudolf Olexa, Gytis Mockus & Sarune Trinkunaite

Studenteropgave: Fagmodulprojekt



When starting a project or a campaign, it requires a certain amount of funding to execute it, to create a product and manage the stakeholders. Funds were usually acquired using loans from banks or investments. With the emerging new crowdfunding phenomenon which is an Internet-based concept, entrepreneurs or individual creators have an alternative way to seek funds for their projects. The selected, the most popular reward-based crowdfunding platform Kickstarter gives an opportunity to reach the crowd, potential funds providers, easier and more efficiently. However, to do that, project founders have to prepare a detailed action plan of how to pitch the idea, set rewards, promote and market the idea. This research paper serves to explore important processes when creating a crowdfunding campaign on Kickstarter platform. It shows an insight on what preparations need to be done before publishing a project campaign, how to manage it and finally how to execute it. Additionally, using several theoretical frameworks and concepts it seeks to explore the relationship between the founders and backers, and how their actions influence each other. By doing so, strategy to achieve a successful Kickstarter campaign was created.

UddannelserForvaltning, (Bachelor/kandidatuddannelse) Bachelor
Udgivelsesdato28 maj 2017
Antal sider75
VejledereInger Jensen