This master thesis examines the relations between Danish computer game developers and their backers, as they occur in projects crowdfunded on Kickstarter through reward based-crowdfunding. With a sociocultural perspective and a phenomenological hermeneutic approach, the thesis explores in a micro perspective, the nexus between the economic and cultural production modes, which constitutes reward crowdfunding. By employing a qualitative research method, in the form of an online focus group interview with five backers, and four separate offline interviews with game developers, the thesis examines the communication between developers and backers and the collaborative tendencies to which crowdfunding campaigns often refer, by drawing on the notions of participatory culture, collective knowledge, co-creativity and gift-economy. Furthermore, the thesis explores the underlying motivations for developers and backers using crowdfunding. In our study, we found that crowdfunding constitutes more than a regular trade exchange. We discovered that within a game development sphere, crowdfunding emulates crowdsourcing by including problem-solving approaches by the aid of a community to the benefit of both backers and developers. Both backers and developers are governed by non-monetary intrinsic motivations, and though the developers enjoys extrinsic monetary benefits from crowdfunding, none of the backers addressed this as an issue. With the aforementioned relationship, backers who pledge money to a crowdfunding project and perform tasks for said project, willingly pay to work for the developers. While this presents a potential exploitative business model, our backers in question raised no concern on the subject. Our study showed, that both parties value the relations enabled by crowdfunding, and they see it as mutually beneficial.
|Uddannelser||Kommunikation, (Bachelor/kandidatuddannelse) Kandidat|
|Udgivelsesdato||28 apr. 2015|
- participatory culture
- kollektiv intelligens