This study investigates crowdfunding as a cultural and social phenomenon in order to describe the influence this phenomenon has on the relationship between consumer and producer, and examine how this affects the individual's identity in late modern society. The sociologists Zygmunt Bauman and Anthony Giddens are being introduced in order to provide different perspectives on the late modern society. Their theories are then put in relation to crowdfunding, as well as articles and qualitative research interviews with selected experts on the subject matter. It is concluded that crowdfunding on the one hand can be seen as a reaction against the late modern consumer society, and on the other hand can be seen as a result of the very consumerism it was opposing to. As the social technologies comes into force, creating new social practices, the individual is able to achieve a collectivistic identity.
|Uddannelser||Basis - Humanistisk Bacheloruddannelse, (Bachelor uddannelse) Basis|
|Udgivelsesdato||30 maj 2013|
|Vejledere||Anne Elisabeth Sejten|