Cross-cultural management - An investigative project on experiences of diversity at RUC

Pernille Nellemann Pedersen, Liv Wissing, Mihaela Madalina Neagu & Nanna Brogaard Preisler

Studenteropgave: Fagmodulprojekt


This project investigates the multicultural work environment of Roskilde University (RUC). The investigation directs itself upon how the personal and professional cultural encounters amongst the teaching staff adds to the relevance of Cross-cultural management (CCM) at RUC. The importance of CCM in an institution such as RUC is outstanding due to the fact that RUC employs a diverse teaching staff. This is furthermore underlined by the fact that RUC does not have an official CCM policy and thus this research aims at contributing with ideas and suggestions on how RUC (and other universities) can improve in this context. Six interviews with professors were carried out and from these, an overall theme of insider/outsider, along with eight other common themes, were found. By the use of theoretical concepts falling under Cross-cultural management theory, these themes were analysed and subsequently discussed. The conclusion to the investigation consists in a recommendation of creating an official CCM policy based on the results of our investigation. This should include guidelines about diversity, dual language, and integration. Furthermore, a list of equivalent terminology in both Danish and English should be developed and made available for both staff and students. An acknowledgement of diversity and a management procedure of this should be taught to the staff. The implementation of an official CCM policy would ultimately result in a global and therefore adaptable mindset, to ensure an effective cross cultural management, both in the professional and personal life of the personnel.

UddannelserKultur- og Sprogmødestudier, (Bachelor/kandidatuddannelse) Bachelor
Udgivelsesdato16 dec. 2018
Antal sider63
VejledereSusan Dawit Zekiros


  • Cross-cultural management
  • Culture
  • Mental programming
  • Roskilde University
  • Language
  • Integration
  • Communication
  • Diversity