This report examines the growth potential of Copenhagen Games. This is done by treating the event as a product and finding their ideal target audience, and explaining how marketing to this target audience is optimized to reach its full potential. The report makes use of three qualitative interviews, one with Zahid Butt, owner of the Copenhagen Games, and two visitors who regularly interact in online communities, and even play computer games themselves. The interviews are made with Bourdieu's habitus concept as a basis. This is done to explain the Copenhagen Games 'visitors' behavior and their experience from the event. In the subsequent consumer behavior analysis, we take use of the conclusions we have made from the habitus analysis. Next, a marketing analysis is made, from what is found in the habitus and consumer behavior analysis. The marketing analysis concludes that there is good agreement between what Copenhagen Games delivers and what the visitors expect.
|Uddannelser||Basis - Samfundsvidenskabelig Bacheloruddannelse, (Bachelor uddannelse) Basis|
|Udgivelsesdato||31 maj 2012|
|Vejledere||Niels Nolsøe Grünbaum|
- Copenhagen Games