Co-creation eller ej? - et projekt om co-creation i hotelbranchen

Eloha Habibi, Sebastian Strømberg, Christina Høst Jeppesen, Pelle Nybirk, Súsanna Laursen & Birgitte Munk Jensen

Studenteropgave: Speciale

Abstrakt

In order to catch the attention of the consumers it is no longer enough for a service to cover the basic needs; one has to differentiate the service from others and individualize it to the specific consumer. One way to create value for the consumer is through co-creating experiences based on a meaningful dialogue between customer and company. This study examines the barriers and challenges that can occur when a small hotel wants to use co-creation. By using and discussing different theoretical aspects of value creation combined with our qualitative data, which includes both interviews and observation from a small Danish design hotel, we have identified a number of barriers. These barriers occur in all of the different levels of the company: from the management to the frontline employees and the customers.

UddannelserVirksomhedsstudier, (Bachelor/kandidatuddannelse) Kandidat
SprogDansk
Udgivelsesdato17 jan. 2014
VejledereKristian J. Sund

Emneord

  • Co-creation, hotels, oplevelser, experiences,