In order to catch the attention of the consumers it is no longer enough for a service to cover the basic needs; one has to differentiate the service from others and individualize it to the specific consumer. One way to create value for the consumer is through co-creating experiences based on a meaningful dialogue between customer and company. This study examines the barriers and challenges that can occur when a small hotel wants to use co-creation. By using and discussing different theoretical aspects of value creation combined with our qualitative data, which includes both interviews and observation from a small Danish design hotel, we have identified a number of barriers. These barriers occur in all of the different levels of the company: from the management to the frontline employees and the customers.
|Uddannelser||Virksomhedsstudier, (Bachelor/kandidatuddannelse) Kandidat|
|Udgivelsesdato||17 jan. 2014|
|Vejledere||Kristian J. Sund|
- Co-creation, hotels, oplevelser, experiences,