Cirkulære forretningsmuligheder i den danske modetøjsbranche

Morten Feldborg, Daniel Boberg, Morten Rasmussen & Michelle Utzon-Frank

Studenteropgave: Semesterprojekt

Abstrakt

The fashion industry is the fourth most polluting industry in the world . A growing world population, increasing wealth standards and a growing consumption of clothing in the Western world creates an increasing pressure on natural resources and the environment. The fashion industry is characterized by a linear economic approach that results in 80% of all textiles in Scandinavia is deposited at landfills or incinerated. One way to address this problem is by changing the way sales and consumption patterns are designed to a more circular approach. This project focuses on sustainable circular business opportunities in the fashion industry. It examines the opportunities and barriers which exist to implement business models that make use of services and principles from the circular economy. The project is based on the theory of Circular Economy and Product Service Systems . The empirical basis is collected using qualitative interviews with industry actors that deal with aspects of the circular economy. The study shows that several companies have already implemented principles from the circular economy, and that several trends in society moves towards circular principles. It turns out that the surveyed companies use different principles of the circular economy, but none of them have implemented a complete circular economical system. The companies experiences an increased loyalty from their demographic similar customers, through the use of business models from the circular economy and there are tendencies that indicate a more mature market for those models in major cities and on the German market. A transition appears easier for start-ups that have not pre- committed themselves to a linear economic approach.

UddannelserTekSam - miljøplanlægning, (Bachelor/kandidatuddannelse) Bachelor el. kandidat
SprogDansk
Udgivelsesdato2 jun. 2014
VejledereBente Kjærgård

Emneord

  • Businessmodels
  • Sustainability
  • Fashion
  • Circular Economy
  • Product Service Systems