Cheminova’s First Steps in the Realm of Corporate Social Responsibility in 2006: An analysis of Cheminova’s response to the scandals in India and Brazil

Liliana Sanchéz, Marie Bliddal, Maya Melet & Michelle de Maree

Studenteropgave: Semesterprojekt

Abstrakt

Based on scandals the Danish company Cheminova was faced with in India and Brazil in 2006, this project aims to research which approach to CSR Cheminova used of their CSR policy, how it managed its reputation in regards to these scandals, and how it dealt with the risks presented.

UddannelserKommunikation, (Bachelor/kandidatuddannelse) Bachelor el. kandidat
SprogEngelsk
Udgivelsesdato13 dec. 2012
VejledereMira C. Skadegård

Emneord

  • Risk Communication
  • CSR
  • Stakeholder Approach
  • Brazil
  • Corporate Social Responsibility
  • Issues Approach
  • Cheminova
  • Reputation Management
  • India
  • Principles-based Approach