Chaudhary Group

Nabin Bhatt, Uchenna Anthony Manuwuike, Kamal Khatri & Shailendra Rai

Studenteropgave: Masterprojekt


This project is on the case related to CG (Chaudhary Group) one of the biggest Asian corporation which has more than 16 different businesses in many countries. The most popular and old products of CG is Wai Wai noodles and still it has a great demand in other countries too. If we compare the products and services of CG then wai wai noodles is still the highest revenue generating product. But for the purpose of this project, we are focusing on the department of electronic items. The structure of the project will be as follows: first, we are going to look at the introduction of CG as a company on value creation , secondly, we will highlight the problem area facing CG, thirdly, we will have a look at the research question of the said problem of the company, a brief introduction of CG, a presentation of theory and concepts with regards to co-creation, a continuation of practical application of this theories on case study of Chaudhary Group, fourthly, we will have a description of methodology that we used for our research project and data and results, fifthly , we will create analysis and findings on that effect of value co-creation of CG, and finally, we make provision of our conclusion with a perspectives.

UddannelserVirksomhedsledelse, (Bachelor/kandidatuddannelse) Kandidat
Udgivelsesdato18 dec. 2018
Antal sider49
VejledereMorten Olsen