Car2go, a Car Sharing Service through the Lens of Disruptive Innovation

Vaagkn Ovsepian

Studenteropgave: Semesterprojekt


Car2go is a car sharing service. It offers individuals and companies a zero-emission electric cars for pay-per-minute usage within the city, on a pick-up/drop-off anywhere basis, easy to access and use and with free parking all over the city. Soon it will be available anywhere around Copenhagen. Consequently, the Car2go project would be interesting to be examined through the lens of disruptive innovation. As disruptive innovation we perceive an innovation that creates a new market and value network, and eventually disrupts an existing market and value network (over a few years or decades). In business and technology literature the term is used to describe innovations that improve a product or service in ways that the market does not expect, typically first by designing for a different set of consumers (target group) in a new market and later by lowering prices in the existing market. Therefore we are planning to make a market analysis and Porter five forces analysis for the specific product/service and understand the concept of disruptive innovation

UddannelserVirksomhedsstudier, (Bachelor/kandidatuddannelse) Bachelor el. kandidat
Udgivelsesdato4 jan. 2016
VejledereAda Scupola


  • Disruptive Innovation
  • PEST
  • Porter's five forces
  • SWOT
  • Service Innovation