Abstract This project examines the disagreement in the political debate. The political debate arises from the disagreement on, whether the demand will increase with legalization. This project analyses the reasons behind cannabis consummation. In addition to this analysis, we will determine the optimal market strategy, to outmatch the illegal market and keep demand unchanged. The project concludes that whether the demand will rise or not, depends on a political prioritisation. Because of the general accept of cannabis consummation in the public, the demand will not increase due to the legal change. By putting the price at the same level as on the current illegal market, the municipality will optimize the chance of maintaining the level of demand and outmatch the illegal market.
|Uddannelser||Basis - Samfundsvidenskabelig Bacheloruddannelse, (Bachelor uddannelse) Basis|
|Udgivelsesdato||3 jun. 2013|
|Vejledere||Holm Nielsen & Esben Holm|
- udkonkurrere det illegale marked