Abstract We have noticed lacking social interaction in busses of metropolitan Copenhagen. Hence, we created a campaign with the objective to improve social interaction among passengers by en- couraging them to talk with each other on the basis of a self-made poster hanging in the busses. Building on sense making theory and media reception, the collected empirical data is examined by combining qualitative and quantitative methods in order to examine how passengers interpret the poster. The results highlight a paradox. Though a high percentage of the represented target group liked the message of the poster and appreciated being talked to, the majority of the target group would not initiate a conversation with their fellow passengers. Reasoning, they found it to be ‘violating’ their fellow passengers private space. Consequently, the study concludes that a change in behaviour calls for further study, but there is a tendency that passengers agree on a lack of interaction during bus rides.
|Uddannelser||Kommunikation, (Bachelor/kandidatuddannelse) Bachelor el. kandidat|
|Udgivelsesdato||29 maj 2016|
|Vejledere||Nalle Peter Ben Kirkvåg|