Brugervenlighed i Roskilde Universitets webkommunikation

Anders Michaelsen, Marie Haargaard & Line Lindhardt Jensen

Studenteropgave: Semesterprojekt

Abstrakt

Abstract This project is an assessment of the user-friendliness – or usability – of Roskilde University’s web communication concerning its intra- and extranet. The assessment is based on analyses within the following theoretical fields: Internal organizational processes, usability and visual communication, while the project takes as its empirical point of departure a survey answered by students, interviews and user tests with students, and interviews personnel. Firstly, the analysis on internal organizational processes focuses on the (lack of) cooperation between the different organizational parts of Roskilde University, which consequently functions as a fragmented organisation, and how the cooperation can influence the user experience and understanding of the website. Secondly, the analysis focuses on the usability of the website through key concepts of learnability, memorability, efficiency, errors and satisfaction, flexibility in use as well as simple and intuitive use. Thirdly, the visual communication analysis centres around the website’s affiliation to visual lines of business, genres, and styles as well as colours, typefaces, layout, pictures, and semiotic signs. On the basis of the above-mentioned analyses, we came to the following conclusions. First and foremost, it became clear regarding the internal organisational processes that having a fragmented organization has consequences for Roskilde University. On one hand, the different parts of Roskilde University are able to function independently, but on the other hand they limit the possibilities of growth within the various fragments of the university. This was especially clear when looking at Team Kommunikation, which is struggling to keep up with the development of a new intranet. We also found that the internal organisational processes indirectly influence web communication as the university secretaries, who are responsible for most of the content on the website, are not trained properly in web communication, and their limited abilities can therefore create noise on the communication path. Secondly, we found that long navigational paths and confusing design, as well as lack of or missing information and flaws regarding information, are significant causes of the deterioration of the user experience on the website, thus creating for some users an unacceptable noise level. We found that the majority of the students experience major problems with the website, both the extra- and intranet, and therefore, some students simply do not use it and many tend to seek information from technical and administrative personnel. Thirdly, Roskilde University provides reasonable frames for the user-friendliness on the website but without seeing it through. On one hand, the colours indicate where the user is, while legible typefaces dominate the website, and Roskilde University uses pictures in combination with text as easily understood navigation links. One the other hand, the website lacks aesthetic cohesion as the intranet and extranet fall under different lines of business, genres, and styles, while the discontinuity regarding the box layout and the navigation links as semiotic signs influences the user-friendliness negatively.

UddannelserKommunikation, (Bachelor/kandidatuddannelse) Bachelor el. kandidat
SprogDansk
Udgivelsesdato2 jun. 2014
VejledereJørgen Lerche Nielsen

Emneord

  • Visuel Kommunikation
  • Interne organisationsprocessor
  • Usability
  • Brugervenlighed