Brugeren har magten: Individualiserede nyheder - Fænomenet og konceptet

Jesper Knudsen & Mads Kæmsgaard Eberholst

Studenteropgave: Speciale


Over the last couple of years a new type of media has emerged. Individualized news is growing ever more popular; iGoogle, Netvibes, the personal front page of BBC are all examples of this. In a traditional gatekeeping context, the power of the gatekeeper is centralized and kept with the media. But in individualized news on online newspapers the power of gatekeeping is sliding towards the user. The thesis first introduces a new concept called “News Filter”. The News Filter is intended for the websites of omnibus online newspapers. In short the News Filter is a profile based web application that based on the users profile, choices and a segment analysis of the individual user, filters out content that is not relevant for that specific user. Afterwards the impact of the phenomenon individualized news and therefore the News Filter is investigated in the thesis. Using a combined research method consisting of a survey and interviews with users, the idea is discussed in a theoretical context. Given the fact, that both the concept and the field of individualized news are rather new, the theory available is sparse. Therefore the theoretical approach is a combination of several theoretical approaches using various theories for different purposes. Described and used in the thesis is among others Zygmunt Bauman, Mark Deuze, Axel Bruns, Mikael Karlsson, Martin Engebretsen, Joseph Thurow and Terje Rasmussen. The theory is applied to the research data that is analyzed taking into account, the various user types of the internet. In this thesis three types of users is identified; heavy users, light users and non users of online newspapers. The three user types is both discovered and discussed in the analysis part of the thesis. The thesis concludes that individualized news redistributes part of the power over the agenda to the users. This has impact on the ability of the media to setting the agenda. Instead the media is forced to cover the agenda. The media also tends to cover tabloid news items in a larger degree due to the demand and expectations of the users. There is also a risk, that individualization has a negative impact on the cohesiveness of society, due to hyper-segmentation of the users. These risks should be considered when developing and implementing the News Filter.

UddannelserJournalistik, (Bachelor/kandidatuddannelse) Kandidat
Udgivelsesdato24 aug. 2009
VejledereJannie Møller Hartley


  • online newspapers
  • online aviser og netaviser
  • news cycle
  • news filter filtering news
  • indidualized news
  • individualiserede nyheder
  • Tabloid news
  • nyhedscyklus
  • nyhedsfilter filtrering af nyheder
  • web journalism
  • online journalistik
  • Tabloidisering