New communications and computing technology, and a wider and more open economy, give rise to more choices for the consumers, diverse customer needs can be satisfied, and supply alternatives are more evident. In turn product development has become more customer centric. User-driven innovation is considered one way of ensuring that customer needs inform innovation processes and product and service development. Companies approach this from a wide range of methods, and the literature on this matter are divided into a design oriented tradition, and a lead user tradition, therefore no deeper understanding of best practise has been uncovered. On the basis of a casestudy, of a specific user-driven innovation process, this thesis aims to uncover a deeper understanding of the methods of this approach to innovation. The study discuss how the focus on uncovering user needs during the innovation process minimize risk when designing and introducing new products or services to the market, as well as how this process might lead to minor incremental innovations. On the other hand lead user process involvement does not ensure, that the innovations developed has a relevance in a wider market sense. There is no easy answer to how best practice can be ensured; instead companies should evaluate what kind of innovation they are seeking, which in turn will lead them towards one or the other method. Moreover it is important to understand, that the science of user needs, is not an exact one, especially when you focus on future needs. Therefore risk will always play a part when introducing new innovations to the market.
|Uddannelser||Virksomhedsstudier, (Bachelor/kandidatuddannelse) Kandidat|
|Udgivelsesdato||31 maj 2011|