This project report builds on the analysis of how target audience perceive the message of a specific organization, sent through a media campaign with posters and commercials. Researching what effect the given communication product has on the target audience. In order to do so, Semiotic theory will be used as well as posters and visual context of the campaign will be analyzed through representation and signs in a communicative perspective. The project report will attempt to use this theories to reflect on how the campaign is received.
Ultimately, this project report provides useful tips to orient any communication related with our study object in a successful way.
|Uddannelser||Basis - Humanistisk-Teknologisk Bacheloruddannelse, (Bachelor uddannelse) BachelorBasis - International Samfundsvidenskabelig Bacheloruddannelse, (Bachelor uddannelse) Bachelor|
|Udgivelsesdato||12 dec. 2016|