Brasiliens entre på verdensscenen

Jonas Fruensgaard

Studenteropgave: Speciale


This master thesis examines western media’s coverage of the present Brazil in seven newspapers: Jyllands-Posten, Politiken, Süddeutsche Zeitung, The Guardian, New York Times, El Pais and Jornal de Noticias deducted in the period between January 1st and February 28th 2013. The primary focus is an examination of the newspapers different framing of Brazil. Furthermore it raises two interrelated questions: 1) To what extend (if any) does the media’s cultural bias affect the framing? 2) Which connection (if any) can be detected between the media’s use of sources and the framing? The methodological approach is a quantitative content analysis (of 211 articles) and a qualitative text analysis (of seven articles – one from each newspaper). The method is inspired by the work of framing theorist Baldwin Van Gorp and his constructionist approach to framing. This approach is combined with theories of media studies concerning foreign journalism from Hallin & Mancini, Novias, Traquina and Robinson. Quantitative data are established from a range of devices (quantity, production, topics, genres, journalistic sources, influence and approach). The data of the quantitative analysis are compared in order to identify similarities and differences between the seven newspapers. The data from the devices is used to combine and construct the most dominant frames of Brazil from each of the seven newspapers. These frames are then tested for their sustainability and durability and are extended in the qualitative text analysis. Afterwards the results are integrated with each other. The newspapers end up with seven different frames – mostly reflecting the homelands political and economic relations with Brazil. The results show that the newspapers cultural biases have a large impact on the framing. Newspapers, sharing the same production standards, editorial routines, and attitude toward Brazil, have almost identical frames, while differences in these areas reflect different frames. Similarly, the newspapers source relations influence the content of the articles, their angles and thus the frames. The newspapers cultural bias and source relations are interacting and have decisive influence on the seven media’s frame on Brazil. Also this thesis consists of a journalistic production of articles concerning current issues in Brazil. It plays an important role in the ending discussion, where I debate different aspects of the cultural bias and source relations seen from a journalistic point of view.

UddannelserJournalistik, (Bachelor/kandidatuddannelse) Kandidat
Udgivelsesdato28 maj 2013
VejledereMark Ørsten


  • Brasilien
  • framing
  • Udenrigsjournalistik