Branding EDX as an employer: How employer branding would help EDX to attract IT worker

Aya El Zahed, Chrisciel May Ramos & Shahnoza Nutfieva

Studenteropgave: Semesterprojekt


More and more organizations are distinguishing themselves as an employer who can offer employee satisfaction and happiness to attract highly skilled workers. EDX, a small-sized IT firm is faced with the challenge of finding IT workers as it expands it business by hiring more employees. Due to a tight labor IT market, there is a great need for EDX to differ itself and stand out from the rest of IT companies in Denmark. The concept of employer branding, which has become a vital tool for this “war of talent,” could help EDX in attracting the workers they need. Similar to a consumer brand, the employer brand creates an image that makes people want to work for the firm. After the establishment of a brand by laying out all the attributes/offerings of EDX as an employer, this employer brand can then be used to inform all forms of communication, internal and external, that the organization engages in with potential and existing employees. They must also see to it that potential recruits will fit in the organization by communicating the brand honestly and establishing a set of values, characteristics and the demands of an organization. Key Words Employer Branding, Person-Organization Fit, Tight Labor Market, Internal and External Branding

UddannelserVirksomhedsledelse, (Bachelor/kandidatuddannelse) Bachelor el. kandidat
Udgivelsesdato19 dec. 2012
VejledereVilly Rasmussen


  • Talent shortage
  • Employer branding