The breakdown of housing markets in the years 2007-2008 had deep impact on the gravity of the recent financial crisis. Still there is a lack of studies in the media coverage of that market during the period. This thesis examines the Danish media coverage of the housing market before (2004), during (2007) and after (2010) the burst of the Danish housing bubble. Applying institutional theory and indexing theory, particularly the work of Daniel C. Hallin, the purpose of this thesis is not just to describe the media coverage, but also to explore the possible institutional explanations for the characteristics of the media coverage in this period. With a mix of quantitative and qualitative methods, the thesis finds that changes in coverage are vanishingly small during the years examined. No matter the situation of the housing market, the Danish newspapers apply a framing of the market as subject to just rational decisions of the private agents and tend to highlight the positive consequences and possibilities of the actual market situation. Equally, the professional agents of the market like banks and mortgage institutes dominate in the sense of newspaper sources, and the stories are restricted to the business sections of the newspapers. In the view of the indexing theory, the media coverage of the housing market in the examined period reflects a high level of political and public consensus that the market was well functioning and not in need of any regulation and/or support, even after the burst of the bubble. The very scarce use of political sources and angles all three years further emphasizes this point. In such situations, the objective journalism tend to be supportive of the consensus view by only reporting about the economic dimensions of the market and not acting critically, eg. by raising questions about the need of regulation of the market. The political debates about housing market are restricted to specific cases mostly regarding the Danish mortgage system and its regulation. But in these cases the newspapers seem to frame the content in a way that supports the Danish mortgage system and also in this sense the newspapers contribute to maintain the consensus view of a healthy housing market. The thesis ends up suggesting further studies in the emergence of a dominant economic framing of the housing market in the media. In this context, future studies could highlight the increasing significance of financial aspects of the economy in today’s business journalism and the increasing reliance on service journalism.
|Uddannelser||Journalistik, (Bachelor/kandidatuddannelse) Kandidat|
|Udgivelsesdato||31 aug. 2016|
- Institutionel teori
- Objektiv journalistik
- Financial journalism