Abstract The project revolves around a campaign product produced by us in a workshop at the communications studies at Roskilde University spring 2009. This product consists of three posters featuring Dracula, the purpose of which is to reach the target group of young people age 16 to 20 and eventually encourage them to enlist as blood donors. The purpose of the project is to test the product and to find out whether or not it fulfills its purpose. Empirical data has been collected through two focus group interviews with nine representatives of the target group. This data we analyze with the theoretical help from Kim Schrøder’s multidimensional reception analysis model. Based on the empirical data and our analysis we finally discuss the product’s success and furthermore how the campaign could be improved.
|Uddannelser||Basis - Humanistisk Bacheloruddannelse, (Bachelor uddannelse) Basis|
|Udgivelsesdato||27 maj 2009|
- receptionsanalyse af kampagne for bloddonor