Beyond The Game

Vivi Larsen, Mariia Kyselova, Kamilla Monari & Sabrina Sørensen

Studenteropgave: Semesterprojekt


The purpose of this report is to examine how the so-called "pickup artists" (PUAS) in the book "The Game" by Neil Strauss present their masculinity through their 'performance'. This is viewed through Erving Goffman's theory of self-representation in social interaction, as well as Judith Butler's gender research, particularly her theory on the 'heterosexual matrix'. In light of these theories, we can conclude that the book PUAs pursue the ideal of an 'alpha male', and that the goal of their 'performance' is to use a variety of means which detects and amplifies that they are 'alpha males'. We can further conclude that their 'performance' is not linked to masculine values in all respects, but this is of no importance, as long as their heterosexuality is confirmed through successful sexual relationships with women.

UddannelserKultur- og Sprogmødestudier, (Bachelor/kandidatuddannelse) Bachelor el. kandidat
Udgivelsesdato28 dec. 2012
VejledereZoran Lee Pecic


  • Heterosexual Matrix
  • Masculinity
  • Social interactions
  • Goffman
  • Performativity
  • Gender
  • Performance
  • Pickup artist
  • Butler
  • Strauss