Research shows that the Danes’ interest in cultural experiences has increased in the past years. Museums and concerts are among the preferred choices, while performing arts attendance has stagnated since 2010. The Minister of Culture, Mette Bock, has expressed concern and questions why the state-supported theatres do not reach their audiences. Based on this concern, this paper investigates how performing arts affect the everyday lives of the Danish people and how theatres can reach their target audience. In order to do so, we have focused on a case study of Teaterøen, a small theatre in Copenhagen, and how they can improve their communication to reach their target audience. We have used a qualitative methodological approach by conducting one-to-one interviews and analysing the collected data using Brenda Dervin’ approach to Sense-Making. Employing this method, we were able to identify how the informants converted their experiences into value. Understanding how people make sense of and create value from performing arts experiences can be a great asset for institutions enabling them to design meaningful communication content and become relevant for their target audience.
|Uddannelser||Kommunikation, (Bachelor/kandidatuddannelse) Kandidat|
|Udgivelsesdato||14 maj 2018|
|Vejledere||Claus Munch Drejer|