This communication project is concerned with the concept of positive tickets. The project investigates the possibilities to implement such relationship-building communication product as a part of a crime prevention strategy. The target audience is socio-economically exposed inner city boys age 15-17, specifically in Vesterbro, a relatively crime ridden part of Copenhagen. The research questions are concerned with the barriers that exist in implementing a crime prevention strategy of such sort. Through desk studies and theoretical reflections on the target audience and Sepstrup’s five conditions used to determine the potential of the product, the project analyzes the positive tickets as a possible part of a communication strategy. To further qualify these notions the project analyzes and discusses two focus group interviews with members of the target audience. Through the scope of theorist Karl Weick, the project discusses the potential of the positive tickets with regards to how the target audience sensemakes. The project concludes that while distinct barriers exist both within the police and within the target audience, the relevance and the justification of a relationship-building communication product is indeed present and calls for further research.
|Uddannelser||Kommunikation, (Bachelor/kandidatuddannelse) Bachelor el. kandidat|
|Udgivelsesdato||18 jun. 2013|