Behavioural Public Policy - vejen til en sundere kommune

Daniel Lützen, Cecilie Tejnø & Pernille Bastiansen

Studenteropgave: Semesterprojekt


Abstract This project looks at how the health care policies of Holbæk municipality can be structured based on the theoretical framework of Behavioural Economics and Behavioural Public Policy, in order to minimise the effects of “high risk behaviour”. By focusing on two specific policy frameworks, namely 1) ensuring a healthy approach to food for children, young people and vulnerable citizens and 2) a smoke and alcohol free environment for children and young people, we attempt to ascertain, based on Behavioural economics, what the focus of the policies are and how the theories can explain why the policies might not be optimal with regards to achieving their aim. Our theoretical framework helps us to achieve this by presenting how deviations from rational behaviour may inhibit the wished for behavioural change and by pin pointing the cognitive flaws in the behaviour and decision making procedures of the people at whom the policies are directed. We then use the understanding of these cognitive flaws to present options as to how the health care policies can be framed in order to minimise the “high risk behaviour” of individuals.

UddannelserForvaltning, (Bachelor/kandidatuddannelse) Bachelor el. kandidat
Udgivelsesdato17 jun. 2014


  • Behavioural Public Policy