Balancegang på bloggen

Sisse Andersen & Mikkel Prytz

Studenteropgave: Speciale


In recent years, the journalist weblog, or j-blog, has been introduced at Danish news media. This new format provides both possibilities and challenges for blogging journalists who, among other things, are faced with more interaction with their audience than in traditional journalistic disciplines. At the same time, the blog is by nature both personal and subjective, therefore clashing with the norm in traditional journalism that the journalist must act as an objective observer. This thesis investigates how blogging influences journalists’ perception of the relationship with their audience as well as their considerations regarding whether or not the ideal of objectivity is challenged by this new phenomenon. Blogs as research topic is in many ways unexplored territory. To establish the degree to which Danish media have accepted and made use of the phenomenon, this thesis has conducted a mapping of j-blogs. By systematically visiting news media homepages it is made clear that not all Danish media have made use of the journalist blog. Moreover, the media employing blogging journalists have approached the new phenomenon in different manners. The thesis introduces and makes use of a number of approaches to journalism and its role in modern society. Among these are theory of the journalist as an authority in the public sphere by McNair as well as Tuchman’s accounting for objectivity in journalism as a set of strategic rituals. Castells’s theory of network society will be presented as a framework for blogging journalists’ interaction with their audience. Nine qualitative interviews with blogging journalists form the empirical basis for the analysis which is conducted using categorisation and condensation of larger bodies of interview material. The method for conducting both interviews and the analysis derives from constructionist interactionism as it is seen in the works of Järvinen and Mik-Meyer as well as Holstein and Gubrium. It is concluded that blogging journalists to a certain degree have applied to the blog the classic interpretation of the reporter as sender of a message to an audience. Furthermore, the norm of aiming for objectivity in journalism seems upheld by journalists who at the same time employ a number of legitimising statements when faced with the problematic of blogs’ subjective nature. Using the concept of ‘accounts’, developed by Scott and Lyman, it is argued that the journalists refer to these legitimising statements in order to maintain their status as professionals.

UddannelserJournalistik, (Bachelor/kandidatuddannelse) Kandidat
Udgivelsesdato17 sep. 2007


  • interaktion
  • objektivitet
  • blog
  • journalisters rolle