Bæredygtighed i modeindustrien

Kristian Kauffeld Andreasen, Tendo Tage Herbst, Seda Gökcen, Bob-Winston Horimbere, Sophie Sylvest Novella & Sophie Qvortrup Plougmann

Studenteropgave: Basisprojekt


This project report aims to research how sustainable the conduct of the Danish consumers is, while also researching how this conduct can be impacted through technology. The assignment will focus on circular business models and which of these models would make the best fit on our project design. Additionally, the assignment will analyze questionnaires, interviews with consumers and an interview with an expert. The interviews and questionnaire has contributed to the designs of our two products, the app and the "Green Fashion" sustainability tag. The product concept for Green Fashion was constructed after interviewing Danish consumers and analyzing their answers.  The consumers were asked multiple in depth questions, regarding the cause of their consumer behavior, during their clothing purchase. This assignment will also discuss alternative design solutions, and attempt to figure out which of these solutions would have the best possible effect on the Danish consumers´ conduct. Concluding the report, we will also answer the question above, which is the main problem area question.

UddannelserBasis - Humanistisk-Teknologisk Bacheloruddannelse, (Bachelor uddannelse) Basis
Udgivelsesdato18 dec. 2017
Antal sider54
VejledereBente Kjærgård