Audience Attitudes Towards Charity Campaigns

Razieh Moatamedi

Studenteropgave: Semesterprojekt


This project reviews existing communication studies, and interviews, and analyses the differences that rely on gender and other aspects which could have an effect on the audience attitudes towards charity donation. The project provides a brief knowledge of the giving concepts, and reviews the primary theoretical approaches. It also examines the effect of media term from audience perspectives. Specifically, the Audience studies, Moral development and Caring motivation are discussed. The focus of this project relies on how audience reflected on charity and different types of charity advertisements.

UddannelserKommunikation, (Bachelor/kandidatuddannelse) Bachelor el. kandidat
Udgivelsesdato2 jun. 2014
VejledereFrancesco Lapenta


  • Charity Campaigns
  • Audience Attitudes