This master thesis examines how the role of companies in society have been developing in the past 30 years in order to meet the growing expectations from the surrounding society. With the increased globalization is many companies today facing severe social problems, human rights violations and lack of regulations in the markets they operate. Matters that companies partly contribute to in many developing economies, and that should be prevented by the host state. But in the continued global competition about investments and job creations, are many states deregulating in order to attract multinational companies. This situation has led to a number of social and environmental disasters in the past, and to a growing international focus on business behavior in society. With the awareness has come a growing demand for business to take action and responsibility as well as a political focus on how to regulate and push companies to fulfill the required responsibility. In the management literature has this led to a more expanded theoretical understanding of the new responsible business behaviour called Corporate Citizenship. In this theoretical view is the company responsible for the production of various social goods, and is gaining a growing power that results in a new role in the society. In order to understand the growing demands from society, and the new responsible role of companies in society, is this thesis making use of a case study. The company that will be examined is the Danish-Swedish dairy company Arla Foods, which in the past 40 years has expanded globally in order to create value for its cooperative members. During these expansions has the company faced different expectations and crisis from the surrounding societies, which has led to a learning process in which the company has become aware of the responsibilities it should fulfill. In this master thesis is Arlas new role as a Corporate Citizen analyzed in order to understand the renewed demands for corporate responsibility. In 2011 UN made a “silent” revolution when they decided to adapt the UN Guiding Principles on Business and Human Rights, in which companies is considered responsible for human rights violations and is demanded to act on such. Last year Arla faced an unexpected crisis when the international Ngo Action Aid made a formal complain in Denmark about human rights violations done by Arla Foods in West Africa. In order to meet the complain is Arla trying to implement and comply with the UN Guiding Principles on Human Rights. This implementation and the new role of business in respecting human rights is examined as well in the thesis.
|Uddannelser||Virksomhedsledelse, (Bachelor/kandidatuddannelse) Kandidat|
|Udgivelsesdato||28 jul. 2015|
|Vejledere||Jacob Dahl Rendtorff|
- corporate citizenship
- human rights
- UN Guiding Principles
- Arla Foods