Apples CSR-arbejde i et globalt perspektiv

Mads Borchmann, Sigurd Jørgensen, Mette Lund Størup & Maria Refer Thygesen

Studenteropgave: Semesterprojekt

Abstrakt

This project report has a philosophical hermeneutical approach. Our curiosity arises in the discrepancy between the CSR-work of the market leader and multinational company Apple and the criticism of it. This criticism focuses on Apple's sub supplier Foxconn, which has been criticized for poor working conditions. We will study this divergence from theories of globalization, legitimacy and CSR. The critical report of FLA and SACOM will be used as a response to Apple's own CSR report. Furthermore, we are using our empiricism from an expert interview in order to clarify our problem statement. We have concluded that Apple’s own CSR-rapport draws a picture of a social responsible company, but this picture does not match the before mentioned reports. Therefore Apple has a challenge in developing a CSR rapport, which needs to take their stakeholders in various cultures into account, in order to appear as a legitimate company through their CSR work.

UddannelserBasis - Samfundsvidenskabelig Bacheloruddannelse, (Bachelor uddannelse) Basis
SprogDansk
Udgivelsesdato14 jan. 2013
VejledereAnnika Agger

Emneord

  • Apple
  • CSR
  • Globalization
  • Legitimacy