This thesis examines whether the Danish political party The Alternative managed to adhere to their six ‘tenets of debate’ during the general election in 2015. A key focus in the party’s political program is creating a new culture of political debate. The tenets function as a set of guidelines that representatives for The Alternative are meant to adhere in order to encourage and bring about a change in the political debate. This thesis focuses on whether The Alternative managed to actually shape the political debate and take it in a new direction. ' In the party's six tenets lies a criticism of a “political and media culture where mudslinging, tactics and media spin” are too dominant in the public and political debate. Instead The Alternative wants to place political substance, transparency and honesty up front, in order to abolish the distrust the public – according to the party – has towards the politicians. Both the political culture and media culture can within a theoretical scope be viewed as media logic (Altheide & Snow 1991, Hjarvard 2008 and Asp 2014). The term describes how the mass media works and how the media logic influences other institutions in society, such as for example the political system. Where elections in the past were based on direct meetings between politicians and voters, a great part of modern election campaigns are mediated so that the competition and campaigning of the politicians take place in the mass media. Combining both quantitative and qualitative methods this thesis analyzes the media logic and how The Alternative conduct their debates in the mass media. A discussion of the relationship between these two will furthermore uncover whether the form of debate is in accordance with the six tenets, and if the current media logic is adherent to the theory, or if The Alternative has succeeded in changing it in accordance with their goals.
|Uddannelser||Journalistik, (Bachelor/kandidatuddannelse) Kandidat|
|Udgivelsesdato||4 mar. 2016|
- culture of political debate