Alternativ valgkampagne for Alternativet

Helena Kristine Mandsberg & Mirella Engelbrecht Fruergaard

Studenteropgave: Speciale


In this master thesis we combine performance design with Danish political campaigning, and ask how it is possible to make measurable value for a political party with this combination. We use the political party ‘The Alternative’ as our case, for whom we made a campaign founded in performative concepts at the parliamentary election 2015. We take on a phenomenological approach and use ourselves as investigators. We use the process before the election to examine creativity and how creativity is compatible with political values. We analyse the final result of our campaign using theorists that relate both critically and investigative towards the combination of experiences, aesthetics and politics. We come to find that our performative design attracts both audience and gets press attention throughout the country. It also produces a unique visual identity for both ‘The Alternative’ and the Alternative politicians who are photographed or filmed in our performative designs during the campaign.

UddannelserPerformance-design, (Bachelor/kandidatuddannelse) Kandidat
Udgivelsesdato29 sep. 2015
VejledereJens Friis Jensen


  • Alternativet, valgkamp, valgkampagne, Uffe Elbæk, oplevelsesdesign, deltagerinvolvering, sociale medier, pattern-strategi, mønsterstrategi, positionering, målbar værdi, performative greb, politisk kontekst, myte, myteteori, æstetik, affekt, dansk politik, folketingsvalg,