Alignment Between Perceived and Actual Motivation to Volunteer: A Case Study of Roskilde Festival

Ísold Hákonardóttir, Nanna Sif Jørgensen & Ronja Damkjær Petersen

Studenteropgave: Fagmodulprojekt

Abstrakt

Abstract
Roskilde Festival is reliant on the contribution of volunteer workers, and the recruitment of volunteers is therefore important for the festival’s success. Understanding volunteer motivations, and understanding their own perception of volunteer motivations, can help recruiters become more knowledgeable on how their approach of the volunteers affect the success of their recruitment. The aim of this research is therefore to explain and understand the alignment between volunteer motivations and the perception of these by volunteer recruiters at Roskilde Festival. Volunteer motivations are measured through Monga’s (2006) motivational framework showcasing five dimensions involved with the motivation to volunteer. The ranking of these motivations for the volunteers is found through a survey, and the ranking of the recruiters perceived motivational dimensions is found through interviews. A comparison of the rankings show a clear alignment involved with using volunteering as an instrument to get free participation in Roskilde Festival. It also shows several misalignments, namely that volunteers are more motivated by altruistic reasons than they are perceived to be, and that they are less motivated by solidarity reasons than the recruiters perceive.

UddannelserErhvervsøkonomi, (Bachelor/kandidatuddannelse) Bachelor
SprogEngelsk
Udgivelsesdato27 maj 2019
Antal sider66
VejledereOda Bagøien Hustad