This paper examines how a target audience understand and interacts with a communication product and the methodological challenges that are raised when testing the product. First and foremost, the paper introduces to Kim Schrøders reception theory. This theory and method is used throughout the paper when analyzing the interaction between the audience and the communication product, through qualitative research interview and observation method.
Based upon the analysis, the targeted audience have different opinions of the communication product, which give the researcher insight in how the product in the reception is understood.
Furthermore, it is concluded that the methodological challenges arising in the testing has led to potential improvements.
|Uddannelser||Kommunikation, (Bachelor/kandidatuddannelse) Bachelor|
|Udgivelsesdato||3 jan. 2018|