This paper seeks to examine Ada Colau’s perspective on the harmful aspects caused by development strategies and the emphasis on tourism that been put before she became mayor. Firstly, we analyse the creation of the brand in Barcelona. In the first chapter, we identify that one of the objectivities of the municipality has been to raise the global awareness of the city and to improve the wellbeing of the locals. We then identified the paradox that though Barcelona became one of the best-known cities in the world with the best quality of life, in 2015 Barcelonans elected Ada Colau, a politician who stood against the ideas of former governors of the city. In addition to that, she argued that tourism ruined the city of Barcelona and development of the metropolis led to an economic hardship of locals. In this paper, we focus on her political discourse on these issues. Finally, using statistics and data collected, we try to identify whether her political discourse is valid.
|Uddannelser||Basis - International Samfundsvidenskabelig Bacheloruddannelse, (Bachelor uddannelse) Basis|