Aarhus European Capital of Culture 2017: a Case of Regional Inequalities and Place Promotion

Asbjørn Lupo Nilsson & Marcus Lindgaard Breitenstein

Studenteropgave: Bachelorprojekt

Abstrakt

Abstract
The region of Central Jutland presents inequalities between its municipalities regarding
economic and cultural factors. This area is being branded online on the occasion of the Aarhus
2017 European Capital of Culture event, which might run the risk of intensifying these
inequalities. Therefore, in this project we analyse the image being constructed of the region of
Central Jutland, and of the biggest city within the region, that is, Aarhus. We analyse it by using
the concept of competitive image as an analytical tool, and well as using theories such as Urban
Entrepreneurialism, Creative Class and Art of Rent. Our aim with the analysis is to understand at
which scale the image being constructed in competitive, and how this might affect the existing
inequalities in Central Jutland. Our findings suggest that the image which is being promoted of
Aarhus on the official website of the Aarhus 2017 European Capital of Culture event is not
competitive at an intra regional scale, but rather aims to become competitive at a supraregional
scale. Furthermore, our findings suggest that the risk of the online branding of the region of
Central Jutland intensifying the existing regional inequalities appears to be relatively
insignificant, but rather that the risks associated with regional competition seem to be higher at a
supraregional level.

UddannelserBasis - International Samfundsvidenskabelig Bacheloruddannelse, (Bachelor uddannelse) Bachelor
SprogEngelsk
Udgivelsesdato24 maj 2016
Antal sider41
VejledereDavid Pinder