A COMMUNICATIVE APPROACH TO REDUCE THE FAILURE RATE OF NEW PRODUCT LAUNCHES

Zaedo Musa Hajaya

Studenteropgave: Semesterprojekt

Abstrakt

This study is an examination of the product development process of a Danish company. The company has been experiencing that 8 out of 10 newly launched products fail and do not appeal to their customers. The study will investigate why this is happening by focusing on the role that communication plays on product failures. The research will show that the employees of the company think they follow a poor communication with their customers. This has resulted in the company failing to meet their target audience’ needs, which leads to their products being underappreciated in the market. The study will also discuss how the lean start up theory as well as the lean communication approach may be able to help the company reduce the high level of product failures. The research will show how to make changes that will allow implementing the lean communication approach, which will benefit the overall performance of the company and their customer relations. Creating a ‘continuous feedback loop’ that allows the company to develop products that are more suitable to the needs of their customers, ensures a greater increase in profits as well as security for the future.

UddannelserBasis - International Humanistisk Bacheloruddannelse, (Bachelor uddannelse) Basis
SprogEngelsk
Udgivelsesdato20 maj 2015
VejledereFrancesco Lapenta

Emneord

  • Lean
  • Lean startup theory
  • implementing startup theory in companies