The Power of Sharing: A content analysis of news headlines and the power of knowledge they produce

Svava Kristinsdóttir

Studenteropgave: Fagmodulprojekt


This project conducts a content analysis of 600 news headlines in order to explore the development of the news reader going from a passive consumer to an active distributor of news, which in return changes the way media outlets produce their content. The power of news media to distribute their own content can be argued to have become more limited in recent years because they now rely somewhat on their readers to share said content on a third party social media platform. News outlets are in competition with each other, and now must turn their focus on what makes an article popular on social media, or in other words; what makes an article attractive enough to the reader to want to share it with their social media network; which in return opens the topic up for debate about how the readers who exist and act within this discursive news system access the truth (news), and if some truths are shared more than others. This innovative "power of the people" (what is shared and what is not?) is what this research is interested in analysing. Using Michel Foucault’s ideas about discourse and the relationship between power and knowledge the research focuses on exploring the readers as subjects that are becoming increasingly powerful as the they are morphing into producers and distributors of truth; a privilege historically only destined for a qualified authority of truth holders.

UddannelserBasis - International Samfundsvidenskabelig Bacheloruddannelse, (Bachelor uddannelse) Bachelor el. kandidat
Udgivelsesdato17 feb. 2017
Antal sider26