50 Shades of White

Paulina Anna Gretkierewicz, Osk Anne-Sophie Bang-Manniche, Cecilie Skytte Hansen & Christopher Macias Escalona

Studenteropgave: Semesterprojekt


This project centers around the problematic issue of whitening products and their role in contemporary American society. By using Pierre Bourdieu’s theory of capitals, Catherine Hakim’s theory of erotic capital and Margaret Hunter’s concept of racial capital, we detail and problematise how branding, selling and advertising whitening products illustrate the complicated nature of social inequalities, with specific reference to race, class and sexuality. Even though the aforementioned products might provide symbolic privileges to the women buying them, we conclude that it is only a byproduct of the companies’s quest to raise their sales and capitalise on existing inequalities.

UddannelserBasis - International Humanistisk Bacheloruddannelse, (Bachelor uddannelse) Basis
Udgivelsesdato21 jun. 2016
VejledereKirsten Holst Petersen


  • Bourdieu
  • race
  • gender
  • intersectionality
  • America
  • whitening cream