Øresundsakvariet: En oplevelsesøkonomisk analyse

Morten Bo Jakobsen, Kasper Kornelius Holm & Bo Byung Kjærlund Poulsen

Studenteropgave: Semesterprojekt

Abstrakt

This project report has its point of origin in the experience of Øresundsakvariet a small aquarium in Helsingør, and how their guests experience match contemporary theories about experiences. We will test several leading theoreticians in the field, such as Pine and Gilmore, Jantzen and Vetner, and Mossberg to discover whether or not these have relevance in real life and especially in a local Danish context. Inspired by Gadamers philosophical approach to Hermeneutics and by using phenomology we will try and answer the problem formulation of this project report by using both qualitative and quantitative research methods. Our results show that more of less everyone we talked to had a great experience at the aquarium. This is a result of several factors, such as a committed staff who communicate their knowledge to the guests in an exciting fashion, and extraordinary activities such as the open aquariums where the guests can touch, sense and smell the fish up close and personal. Furthermore the tested theories are shown to be correct in some degree in this context, as they can used to explain why the guests experience is good.

UddannelserVirksomhedsstudier, (Bachelor/kandidatuddannelse) Bachelor el. kandidat
SprogDansk
Udgivelsesdato9 jan. 2012
VejledereCeleste Holmbye

Emneord

  • pine & gilmore
  • Oplevelser
  • Mossberg
  • Øresundsakvariet
  • Jantzen & Vetner