What stories unfold

empirically grasping value co-creation

Publikation: Bidrag til tidsskriftTidsskriftartikelForskningpeer review

Resumé

Purpose
The aim of this paper is to give an empirical illustration of value co-creation and to argue for narrative methodology as a fruitful analytical strategy when exploring the processes of value co-creation.

Design/methodology/approach
Through an in-depth case study in the non-profit housing sector in Denmark, the research explored how residents perceive and co-create value in a long-term service relationship. The point of departure is an understanding of value co-creation as a phenomenological construct determined by the beneficiary, and the research is based primarily on the perspectives of service-dominant logic and customer-dominant logic.

Findings
The research elucidated how value is both socially created and deconstructed through stories. Moreover, narrative analysis revealed how residents’ perceptions of services are deeply embedded in context and time. In this way, the study highlighted that the co-creation of value is inherently social and temporal.

Practical implications
Understanding how value is perceived and negotiated by customers might assist practitioners to refine their understanding of value co-creation and lead them to address customers in more nuanced ways.

Originality/value
Prevailing streams in service research on value co-creation argue for more studies and empirically grounded examples of value co-creation processes, especially those based in the customer sphere. This paper contributes to such an enhanced understanding of the process of value co-creation and gives the outline of a new methodology for studies in this specific area of service research.
OriginalsprogEngelsk
TidsskriftEuropean Business Review
Vol/bind29
Udgave nummer1
Sider (fra-til)2-14
Antal sider12
ISSN0955-534X
DOI
StatusUdgivet - 1 jan. 2017

Citer dette

@article{baed19c67d444684a71c8b7465a96b98,
title = "What stories unfold: empirically grasping value co-creation",
abstract = "PurposeThe aim of this paper is to give an empirical illustration of value co-creation and to argue for narrative methodology as a fruitful analytical strategy when exploring the processes of value co-creation.Design/methodology/approachThrough an in-depth case study in the non-profit housing sector in Denmark, the research explored how residents perceive and co-create value in a long-term service relationship. The point of departure is an understanding of value co-creation as a phenomenological construct determined by the beneficiary, and the research is based primarily on the perspectives of service-dominant logic and customer-dominant logic.FindingsThe research elucidated how value is both socially created and deconstructed through stories. Moreover, narrative analysis revealed how residents’ perceptions of services are deeply embedded in context and time. In this way, the study highlighted that the co-creation of value is inherently social and temporal.Practical implicationsUnderstanding how value is perceived and negotiated by customers might assist practitioners to refine their understanding of value co-creation and lead them to address customers in more nuanced ways.Originality/valuePrevailing streams in service research on value co-creation argue for more studies and empirically grounded examples of value co-creation processes, especially those based in the customer sphere. This paper contributes to such an enhanced understanding of the process of value co-creation and gives the outline of a new methodology for studies in this specific area of service research.",
author = "Hansen, {Anne Vorre}",
year = "2017",
month = "1",
day = "1",
doi = "10.1108/EBR-08-2015-0080",
language = "English",
volume = "29",
pages = "2--14",
journal = "European Business Review",
issn = "0955-534X",
publisher = "JAI Press",
number = "1",

}

What stories unfold : empirically grasping value co-creation. / Hansen, Anne Vorre.

I: European Business Review, Bind 29, Nr. 1, 01.01.2017, s. 2-14.

Publikation: Bidrag til tidsskriftTidsskriftartikelForskningpeer review

TY - JOUR

T1 - What stories unfold

T2 - empirically grasping value co-creation

AU - Hansen, Anne Vorre

PY - 2017/1/1

Y1 - 2017/1/1

N2 - PurposeThe aim of this paper is to give an empirical illustration of value co-creation and to argue for narrative methodology as a fruitful analytical strategy when exploring the processes of value co-creation.Design/methodology/approachThrough an in-depth case study in the non-profit housing sector in Denmark, the research explored how residents perceive and co-create value in a long-term service relationship. The point of departure is an understanding of value co-creation as a phenomenological construct determined by the beneficiary, and the research is based primarily on the perspectives of service-dominant logic and customer-dominant logic.FindingsThe research elucidated how value is both socially created and deconstructed through stories. Moreover, narrative analysis revealed how residents’ perceptions of services are deeply embedded in context and time. In this way, the study highlighted that the co-creation of value is inherently social and temporal.Practical implicationsUnderstanding how value is perceived and negotiated by customers might assist practitioners to refine their understanding of value co-creation and lead them to address customers in more nuanced ways.Originality/valuePrevailing streams in service research on value co-creation argue for more studies and empirically grounded examples of value co-creation processes, especially those based in the customer sphere. This paper contributes to such an enhanced understanding of the process of value co-creation and gives the outline of a new methodology for studies in this specific area of service research.

AB - PurposeThe aim of this paper is to give an empirical illustration of value co-creation and to argue for narrative methodology as a fruitful analytical strategy when exploring the processes of value co-creation.Design/methodology/approachThrough an in-depth case study in the non-profit housing sector in Denmark, the research explored how residents perceive and co-create value in a long-term service relationship. The point of departure is an understanding of value co-creation as a phenomenological construct determined by the beneficiary, and the research is based primarily on the perspectives of service-dominant logic and customer-dominant logic.FindingsThe research elucidated how value is both socially created and deconstructed through stories. Moreover, narrative analysis revealed how residents’ perceptions of services are deeply embedded in context and time. In this way, the study highlighted that the co-creation of value is inherently social and temporal.Practical implicationsUnderstanding how value is perceived and negotiated by customers might assist practitioners to refine their understanding of value co-creation and lead them to address customers in more nuanced ways.Originality/valuePrevailing streams in service research on value co-creation argue for more studies and empirically grounded examples of value co-creation processes, especially those based in the customer sphere. This paper contributes to such an enhanced understanding of the process of value co-creation and gives the outline of a new methodology for studies in this specific area of service research.

U2 - 10.1108/EBR-08-2015-0080

DO - 10.1108/EBR-08-2015-0080

M3 - Journal article

VL - 29

SP - 2

EP - 14

JO - European Business Review

JF - European Business Review

SN - 0955-534X

IS - 1

ER -