What is ‘Good’ Climate Journalism? Public Perceptions of Climate Journalism in Denmark

Ida Willig*, Mark Blach-Ørsten, Rasmus Burkal

*Corresponding author

Publikation: Bidrag til tidsskriftTidsskriftartikelForskningpeer review


Climate change is at the top of the public agenda, but researchers argue that climate journalism needs to be improved. However, knowledge of the public’s perceptions of and expectations for climate journalism is limited. We asked a representative sample of the Danish public (N = 2,028) about their views on climate journalism. The results showed that most respondents regarded climate journalism as important but found it less trustworthy and of lower quality than journalism in general. While the public generally wants climate reporting to live up to the same functions as general reporting such as fact-checking and dissemination information quickly, but they also find some functions to be more relevant for climate reporting than for general reporting. The Danish case thus indicates a greater need for climate journalism to function as a provider of guidance and solutions on how to deal with climate change in everyday life and to focus less on political opinions while giving more space to experts. However, these findings were influenced by demographic factors, especially political affiliation and age.

TidsskriftJournalism Practice
Udgave nummer2-3
Sider (fra-til)520-539
Antal sider20
StatusUdgivet - 2022

Bibliografisk note

Important note from the Publisher regarding the attached version of the article: “This is an Accepted Manuscript version of the following article, accepted for publication in Journalism Practice. Ida Willig, Mark Blach-Ørsten & Rasmus Burkal (2022) What is ‘Good’ Climate Journalism? Public Perceptions of Climate Journalism in Denmark, Journalism Practice, 16:2-3, 520-539. It is deposited under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives License (http://creativecommons.org/licenses/by-nc-nd/4.0/), which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original work is properly cited, and is not altered, transformed, or built upon in any way.”


  • audience
  • climate
  • good journalism
  • Journalism
  • journalism functions
  • trust

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