What are the Implications of Programmatic Advertising on the Business Model of TV Broadcasters?

Publikation: Bidrag til konferenceKonferenceabstrakt til konference

Konference

KonferenceEuropean Media Management Association Conference
LandBelgien
ByGhent
Periode10/05/201713/05/2017
Internetadresse

Citer dette

Jensen, H., & Sund, K. J. (2017). What are the Implications of Programmatic Advertising on the Business Model of TV Broadcasters?. Abstract fra European Media Management Association Conference, Ghent, Belgien.
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title = "What are the Implications of Programmatic Advertising on the Business Model of TV Broadcasters?",
author = "Henrik Jensen and Sund, {Kristian J.}",
year = "2017",
language = "English",
note = "European Media Management Association Conference : Value Creation in Media Markets: Business Models, Clusters and Ecosystems ; Conference date: 10-05-2017 Through 13-05-2017",
url = "http://www.media-management.eu/conference-ghent/programme/",

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Jensen, H & Sund, KJ 2017, 'What are the Implications of Programmatic Advertising on the Business Model of TV Broadcasters?' European Media Management Association Conference, Ghent, Belgien, 10/05/2017 - 13/05/2017, .

What are the Implications of Programmatic Advertising on the Business Model of TV Broadcasters? / Jensen, Henrik; Sund, Kristian J.

2017. Abstract fra European Media Management Association Conference, Ghent, Belgien.

Publikation: Bidrag til konferenceKonferenceabstrakt til konference

TY - ABST

T1 - What are the Implications of Programmatic Advertising on the Business Model of TV Broadcasters?

AU - Jensen,Henrik

AU - Sund,Kristian J.

PY - 2017

Y1 - 2017

M3 - Conference abstract for conference

ER -

Jensen H, Sund KJ. What are the Implications of Programmatic Advertising on the Business Model of TV Broadcasters?. 2017. Abstract fra European Media Management Association Conference, Ghent, Belgien.