What are the Implications of Programmatic Advertising on the Business Model of TV Broadcasters?

Henrik Jensen; Kristian J. Sund

What are the Implications of Programmatic Advertising on the Business Model of TV Broadcasters?

Publikation: Konferencebidrag › Konferenceabstrakt til konference › Forskning › peer review

Originalsprog	Engelsk
Publikationsdato	2017
Status	Udgivet - 2017
Begivenhed	European Media Management Association Conference: Value Creation in Media Markets: Business Models, Clusters and Ecosystems - Ghent, Belgien Varighed: 10 maj 2017 → 13 maj 2017 http://www.media-management.eu/conference-ghent/programme/

Konference

Konference	European Media Management Association Conference
Land/Område	Belgien
By	Ghent
Periode	10/05/2017 → 13/05/2017
Internetadresse	http://www.media-management.eu/conference-ghent/programme/

Citer dette

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title = "What are the Implications of Programmatic Advertising on the Business Model of TV Broadcasters?",

author = "Henrik Jensen and Sund, {Kristian J.}",

year = "2017",

language = "English",

note = "European Media Management Association Conference : Value Creation in Media Markets: Business Models, Clusters and Ecosystems ; Conference date: 10-05-2017 Through 13-05-2017",

url = "http://www.media-management.eu/conference-ghent/programme/",

}