What are the Implications of Programmatic Advertising on the Business Model of TV Broadcasters?

Henrik Jensen, Kristian J. Sund

Publikation: KonferencebidragKonferenceabstrakt til konferenceForskningpeer review

OriginalsprogEngelsk
Publikationsdato2017
StatusUdgivet - 2017
BegivenhedEuropean Media Management Association Conference: Value Creation in Media Markets: Business Models, Clusters and Ecosystems - Ghent, Belgien
Varighed: 10 maj 201713 maj 2017
http://www.media-management.eu/conference-ghent/programme/

Konference

KonferenceEuropean Media Management Association Conference
LandBelgien
ByGhent
Periode10/05/201713/05/2017
Internetadresse

Citer dette

Jensen, H., & Sund, K. J. (2017). What are the Implications of Programmatic Advertising on the Business Model of TV Broadcasters?. Abstract fra European Media Management Association Conference, Ghent, Belgien.