What are Cognitive Aids in Strategy?

Robin Gustafsson, Kristian J. Sund, Robert Galavan

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In this chapter we reflect on cognitive aids and their role in strategy work. Strategy research and practice abounds with frameworks, models, tools, and processes, meant to describe, and guide the strategy work of managers. These are all examples of cognitive aids. These aids guide and support managerial cognition, the way managers make sense of the world. What we collectively call the cognitive aids of strategy have a profound impact on the way managers learn about, conceptualize, share, and enact strategy work and strategies in their organizations. Despite the importance of their cognitive role, many cognitive aids in strategy are presented without reference to the underlying cognitive theory that explains why and how the aid might be useful. Tools are presented as useful for management thinking, but without any substantive reflection or exploration of the cognitive reasons. In this essay, we provide a definition of cognitive aids in strategy and begin exploring the landscape of cognitive theories that can explain why something might be a cognitive aid. We then briefly outline the contributions to the edited volume “Cognitive Aids in Strategy”, and end with an invitation to expand your exploration beyond.
TitelCognitive Aids in Strategy
RedaktørerKristian J. Sund, Robert J. Galavan, Robin Gustafsson
Antal sider10
ForlagEmerald Group Publishing
Publikationsdato30 okt. 2023
ISBN (Trykt)9781837973170
ISBN (Elektronisk)9781837973163
StatusUdgivet - 30 okt. 2023
NavnNew Horizons in Managerial and Organizational Cognition


  • Strategy tools
  • cognition
  • cognitive aids
  • learning
  • schema
  • sensemaking

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