Videoethnographic approaches to audience research: questions of exploration, authorship and multimodal presentation

Publikation: KonferencebidragPaperForskningpeer review



In my paper I will explore the methodological uses and epistemological consequences of videoethnography in audience studies. With reference to research done on young people and their media appropriations in Recife (Brazil), in December 2005, I will argue for the creative integration of video recordings in doing mediaethnographic audience research. Moreover, I will discuss the use and potentials of hypermedia in presenting the results of ethnographic audience research. Based on recent conceptualisations and theories of hypermodality and multimodal ethnography (Lemke, 2002; Idema, 2003; Dicks and Mason, 1998; Dicks, Soyinka and Coffey, 2006) I will seek to show, by help of my own material, that the creative integration of different media may offer the reader and analyst a more adequate approximation of the richness of mediaethnographic knowledge than conventional textual presentations.

                      Hypermediated forms of presentation afford not just a capability for accommodating non-sequentiality, polyphony and multi-perspectivalism, I will argue, but acknowledge and foreground the inevitable processes of selection and interpretation which lies at the heart of each and every practice of  ‘authoring'. Finally, considerations regarding a planned hypermediated presentation of my research project in Recife, will be related to the experiences made with video as tool of mediaethnographic investigation and analysis. How the potential of non-sequentiality enshrined in hypermedia applications can be accommodated with a continued commitment to the production of a form of authoring which maintains intellectual coherence, is thereby at the focus of the preliminary assessment of the potential of hypermediated forms of academic authoring that this paper seeks to contribute to.
StatusUdgivet - 2008
Udgivet eksterntJa
BegivenhedTransforming Audiences - London, Storbritannien
Varighed: 6 sep. 20077 sep. 2007


KonferenceTransforming Audiences

Citer dette