Value Creation in Media Markets: the Advertiser Perspective

Henrik Jensen; Kristian J. Sund

Value Creation in Media Markets: the Advertiser Perspective

Publikation: Konferencebidrag › Konferenceabstrakt til konference › Forskning › peer review

Originalsprog	Engelsk
Publikationsdato	2017
Status	Udgivet - 2017
Begivenhed	European Media Management Association Conference: Value Creation in Media Markets: Business Models, Clusters and Ecosystems - Ghent, Belgien Varighed: 10 maj 2017 → 13 maj 2017 http://www.media-management.eu/conference-ghent/programme/

Konference

Konference	European Media Management Association Conference
Land/Område	Belgien
By	Ghent
Periode	10/05/2017 → 13/05/2017
Internetadresse	http://www.media-management.eu/conference-ghent/programme/

Citer dette

@conference{1f2a4da458d54689b77faed2403ad9db,

title = "Value Creation in Media Markets: the Advertiser Perspective",

author = "Henrik Jensen and Sund, {Kristian J.}",

year = "2017",

language = "English",

note = "European Media Management Association Conference : Value Creation in Media Markets: Business Models, Clusters and Ecosystems ; Conference date: 10-05-2017 Through 13-05-2017",

url = "http://www.media-management.eu/conference-ghent/programme/",

}