Transmedial Reading

This chapter explores the category of transmedial reading, referring to reading experiences that go beyond a single text and are related to bigger fictional universes. Through an empirical reading case of a comic book, it argues that reading in transmedial environments is always multiple. Readers interpret the text in relation to a whole ecology of related media products set in the same fictional world. How does the new text fit the worldness that readers have built up through years of engagement? What kinds of relations are established, and how is the reader’s own affect activated in relation to a set of personal memories? The chapter proposes a transmedial reading interview method based on the author´s own theoretical framework.