Towards a Measure of the Dynamic Capability of the Firm

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    OriginalsprogEngelsk
    TitelANZMAC conference paper
    UdgivelsesstedPerth, Western Australia
    ForlagANZMAC : Australian New Zeeland Marketing Associationn
    Publikationsdato2011
    Sider5
    StatusUdgivet - 2011
    BegivenhedAustralian and New Zealand Marketing Academy Annual Conference (ANZMAC) 2011 : Marketing in the Age of Consumerism: Jekyll or Hyde? - Perth Convention and Exhibition Centre, Perth, Australien
    Varighed: 27 nov. 201130 nov. 2011
    http://anzmac2011.com.au/

    Konference

    KonferenceAustralian and New Zealand Marketing Academy Annual Conference (ANZMAC) 2011
    LokationPerth Convention and Exhibition Centre
    LandAustralien
    ByPerth
    Periode27/11/201130/11/2011
    Internetadresse

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