Towards a deeper understanding of cartographic text visualization: Assessment of user preferences and colour influence

The main goal of this research is to investigate the influence of a map's background colour on user preferences regarding labels' typography, including their size, shape, orientation and texture. Four sets of backgrounds were tested: blank maps, grey scale, hot colours and cold colours. The foreground of these maps is populated with name labels, which are associated with point objects or areal objects. Bertin's visual variables were applied to this set of name labels, both separately and in combination. User preferences of different typographic variations were registered and compared on the basis of different background colours using a one-way ANOVA. The results indicated that the typographic design of the map labels should not be adapted according to the map's background colour.