Tools and Ethics for Applied Behavioural Insights: The BASIC Toolkit

Publikation: Bog/antologi/afhandling/rapportRapportForskningpeer review


Behavioural insights (BI) are lessons derived from the behavioural and social sciences, including decision making, psychology, cognitive science, neuroscience, organisational and group behaviour. Public bodies around the world are increasingly using BI to design and implement better public policies based on evidence of the actual behaviour and biases of citizens and businesses. This toolkit provides practitioners and policy makers with a step-by-step process for analysing a policy problem, building strategies, and developing behaviourally informed interventions.
ForlagOrganisation for Economic Cooporation and Development, OECD
Antal sider156
ISBN (Trykt)978-92-64-93555-6
ISBN (Elektronisk)978-92-64-34794-6
StatusUdgivet - 19 jun. 2019

Bibliografisk note

Please cite this publication as:OECD (2019),Tools and Ethics for Applied Behavioural Insights: The BASIC Toolkit, OECD Publishing, Paris,

The OECD developed this toolkit in partnership with Dr. Pelle Guldborg Hansen of Roskilde University, drawing partly on tools developed by his work with iNudgeyou –The Applied Behavioural Sciences Group, applying BI worldwide for over a decade. Dr Hansen prepared the manual, with inputs from FilippoCavassini and JamesDrummond. The introductory guide was prepared by Jun Nakagawa and Francesca Papa, with inputs from FilippoCavassini, James Drummond and Faisal Naru.

Citer dette