Thinking about service encounters boosts talking about them:

An examination of antecedents to word-of-mouth in a service encounter context

Jan Mattsson, Magnus Söderlund

Publikation: Bidrag til tidsskriftTidsskriftartikelForskningpeer review

OriginalsprogEngelsk
TidsskriftJournal of Consumer Marketing
ISSN0736-3761
StatusE-pub ahead of print - 25 mar. 2019

Citer dette

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Thinking about service encounters boosts talking about them: An examination of antecedents to word-of-mouth in a service encounter context. / Mattsson, Jan; Söderlund, Magnus.

I: Journal of Consumer Marketing, 25.03.2019.

Publikation: Bidrag til tidsskriftTidsskriftartikelForskningpeer review

TY - JOUR

T1 - Thinking about service encounters boosts talking about them:

T2 - An examination of antecedents to word-of-mouth in a service encounter context

AU - Mattsson, Jan

AU - Söderlund, Magnus

PY - 2019/3/25

Y1 - 2019/3/25

M3 - Journal article

JO - Journal of Consumer Marketing

JF - Journal of Consumer Marketing

SN - 0736-3761

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