Thinking about service encounters boosts talking about them:: An examination of antecedents to word-of-mouth in a service encounter context

Jan Mattsson; Magnus Söderlund

Thinking about service encounters boosts talking about them:

An examination of antecedents to word-of-mouth in a service encounter context

Jan Mattsson, Magnus Söderlund

Institut for Samfundsvidenskab og Erhverv

Publikation: Bidrag til tidsskrift › Tidsskriftartikel › Forskning › peer review

Originalsprog	Engelsk
Tidsskrift	Journal of Consumer Marketing
ISSN	0736-3761
Status	E-pub ahead of print - 25 mar. 2019

Citer dette

Mattsson, J., & Söderlund, M. (2019). Thinking about service encounters boosts talking about them: An examination of antecedents to word-of-mouth in a service encounter context. Journal of Consumer Marketing.

Mattsson, Jan ; Söderlund, Magnus. / Thinking about service encounters boosts talking about them: An examination of antecedents to word-of-mouth in a service encounter context. I: Journal of Consumer Marketing. 2019.

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Mattsson, J & Söderlund, M 2019, 'Thinking about service encounters boosts talking about them: An examination of antecedents to word-of-mouth in a service encounter context', Journal of Consumer Marketing.

Thinking about service encounters boosts talking about them: An examination of antecedents to word-of-mouth in a service encounter context. / Mattsson, Jan; Söderlund, Magnus.

I: Journal of Consumer Marketing, 25.03.2019.

Publikation: Bidrag til tidsskrift › Tidsskriftartikel › Forskning › peer review

TY - JOUR

T1 - Thinking about service encounters boosts talking about them:

T2 - An examination of antecedents to word-of-mouth in a service encounter context

AU - Mattsson, Jan

AU - Söderlund, Magnus

PY - 2019/3/25

Y1 - 2019/3/25

M3 - Journal article

JO - Journal of Consumer Marketing

JF - Journal of Consumer Marketing

SN - 0736-3761

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Mattsson J, Söderlund M. Thinking about service encounters boosts talking about them: An examination of antecedents to word-of-mouth in a service encounter context. Journal of Consumer Marketing. 2019 mar 25.