Abstract
This paper aims to examine the impact of thinking about an event as an antecedent to subsequent talk about this event with others (i.e. word-of-mouth). Thinking has been a neglected variable in word-of-mouth research, despite the fact that several conceptual arguments indicate that thinking is likely to enhance talking. Here, the thinking–talking association is examined in the context of service encounters.
Originalsprog | Engelsk |
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Tidsskrift | Journal of Consumer Marketing |
Vol/bind | 36 |
Udgave nummer | 4 |
Sider (fra-til) | 506-515 |
Antal sider | 10 |
ISSN | 0736-3761 |
DOI | |
Status | Udgivet - 25 mar. 2019 |